The history of La Cerise (from the small seed to the present day)
By Anne Hubert, creator of the brand
Almost fifteen years ago, I created the brand La Cerise sur le Gâteau on desire and intuition, without a business plan or career plan. But with a real passion for textiles, and especially household linen.
In Normandy, in my large and happy family, everything was homemade: jams, family cooking, summer dresses and winter knitwear.
I have kept the memory of the touch, the traditional red-striped tea towels my mother used, the white half-breed apron she wore while cooking. In the evening, I would slip under the monogrammed linen sheets of the wedding trousseau, covered with an old pink quilt faded by time...
I remember Sundays, standing at the dining room table, my mother adjusting with pins the clothes she was making for me. And me, making dresses for my dolls with the scraps of fabric.
The values of sustainability and "anti-waste" are anchored in my DNA!
And if La Cerise has been an eco-responsible brand since day one, it's also thanks to my childhood. A childhood by the sea, close to nature, rocked by the rhythm of the tides, the wind and the changing weather of the Cotentin.I draw my inspiration from these colourful memories! I spent the winter in yellow boots and the summer barefoot. With my black dog with white spots. Riding an apple-green bike with a bulging silver saddle to pick purple blackberries. Or picking poppies.
I still need to surround myself with colours, and to sow some in your home too...
After studying textile design in Paris, I became a stylist/set designer for household linen brands, decoration magazines, boutiques... A job where you invent decorations from recycled materials and juxtapositions of unlikely materials. I loved it.
In 2005, I published a book entitled "Customise everything in my wardrobe".
It wasn't called "upcycling" yet, but giving a second life to a t-shirt, a linen tablecloth, a batch of old tissues, was already my thing!
At the time, I was also starting to create silk-screened cushions and tea towels, which I distributed at private sales in flats. My accessories with a fluorescent message - it was my big fluorescent period - caught the eye of a buyer at Le Bon Marché, who asked me to create a mini-collection.
Then, everything followed. One thing led to another, from order to order, and La Cerise sur le Gâteau was born.
The adventure was nourished by beautiful encounters: the shops that have trusted us since the beginning, our faithful network of Portuguese artisans, the graphic designers, photographers and bloggers who showcase our creations, and our incredible team now based in Alsace (where I followed a handsome Alsatian a few years ago, but that's another story...)
One of my most decisive meetings? That of Sandrine Place.
We were both starting out in the decoration business. We were two young designers, Sandrine and Anne, the brunette and the blonde. We learned to work together. Then, when I set up my own brand, Sandrine was never far away. Sandrine was never far away, always with a kind eye, an idea, a suggestion. As young mothers, we shared the same taste for what is beautiful, but also useful, practical and resistant.
For many years now, we have been co-creating the La Cerise collections, and we also produce together the photos, videos and lookbooks that go with them. A rare type of operation in a company, where "creation" and "communication" are often watertight entities: synonymous with coherence and continuity, our well-established pairing ensures the durability of our style as well as our core values.
It's important not to get lost along the way. In fifteen years, La Cerise has matured, of course, but without ever denying its origins.
I try to make it grow without ever sacrificing the human dimension. To continue to work on desire and intuition. To keep my values as beacons. I remain faithful to my childhood, in short. So that your children, and their children after them, can enjoy our revisited "trousseau", play on our cushions and slip under our colourful sheets...