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Materials and certifications
The material is the basis and the certification is our guarantee.
More and more of you are asking us ethical questions about our materials, and you are right!
This deserves a little lexicon to enlighten you about our fabrics and labels.
We have been making these choices for the past 15 years, simply for ethical reasons, as it is our personal way of consuming, no reason to do otherwise for what we produce.
Our basic principle is to consider environmental and social issues and to do our best and of course to always improve.
Before launching into a definition of our materials and certifications, we wanted to tell you about our original approach,
100%
of our fabrics are natural.
We only work with natural materials. Like linen, hemp and cotton.
Noble fibres, from plants grown in the fields, and not made in a laboratory from petroleum derivatives. This is the basis.
We control the entire transformation process in our workshops in Portugal, including the crucial stage of dyeing, so that these natural materials ...remain natural! We work exclusively with certified dye houses.
95%
of our products are made in Portugal.
5%
of our products are made in France.
The big plus! Natural fibres are recyclable or biodegradable, unlike polyester-type micro-fibres which end up in the oceans and the bellies of fish.
At La Cerise, we don't just create household linen and textile accessories. Our job is (also) to weave.
In the vast majority of cases... we create our fabrics first!
This is what makes us totally different from most of our
competitors: we start with the yarn. We weave, dye, print, then cut and sew, embroider or screen-print, using talented Portuguese craftsmen at each stage. This allows us to control the function of the fabric, softness, absorbency, or solidity for example. For all these steps we work exclusively with certified suppliers.
Organic
To talk about organic in Portugal, we must first talk about yardage, since we have our materials woven, we have to buy a certified organic yarn, obviously, because of the cost of launching, below 10,000 m the weaver cannot launch production. This is why we manage to have organic yarns for some but not yet for others.
70%
of our fabric yardage is organic.
The advantages of organic cotton
Conventional cotton cultivation is sadly the biggest consumer of water and pesticides in the world (25% of insecticides used), without taking into account the environmental, health and social consequences.
It is therefore essential to favour organic cotton, whose cultivation is much more respectful of people and the planet.
The advantages :
The soil: Organic farming ensures that the fertility of the soil is maintained or improved by not using fertilisers or chemical products.
Water consumption: Organic cotton farming saves 91% of the water needed for traditional farming.
Fibre: Its fibre is bleached with hydrogen peroxide rather than chlorine and the dyes are free of carcinogenic substances.
Health 1: The health of farmers and their families is improved and the risk of being contaminated by dangerous chemicals is minimised.
Health 2: The health of consumers with a reduction in pesticide-related illnesses and health risks.